Strona główna Realizacje Audi, BMW, Porsche, MOTOR SHOW 2018

Realizacja

Audi, BMW, Porsche, MOTOR SHOW 2018

Automotive, Poznan

4500 m2
The implementation of buildings for leading automotive brands during the Poznań Motor Show is a monumental project with a total area of more than 4,500 m². As BWS EXPO, we provided comprehensive technical and executive support, creating cohesive yet unique exhibition spaces for brands such as BMW, Porsche, Audi, Rolls-Royce and the entire Volkswagen Group (Skoda, Seat, VW). Key technical and implementation aspects: Scale and Logistics: Simultaneous construction of stands for multiple premium brands required perfect coordination of assembly work and material logistics across several exhibition halls. Design and Materials: Each space was finished in accordance with the rigorous visual standards (Corporate Identity) of the respective brands. The materials used included elegant wood cladding for the luxury areas (Rolls-Royce, Porsche), modern loft structures and high-quality trade show floors. Suspension Systems and Multimeadia: Advanced truss structures were used, with large-format LED screens, dynamic stage lighting, and powerful branding elements (such as Volkswagen Financial Services' distinctive rings and BMW's cubicles) that provided visibility for brands from a distance. Special Zones: The implementation included the construction of two-level VIP zones, Lifestyle Shop (BMW) boutiques, professional reception areas with graphics and interactive financial services booths. With experience in handling major automotive events, we delivered an infrastructure that combined technological modernity with prestige, creating the perfect backdrop for high-end automotive launches.
The Poznań Motor Show is one of the largest automotive events in Central and Eastern Europe.