Strona główna Realizacje MIDEA, IFA 2018

Realizacja

MIDEA, IFA 2018

Technology, Hannover

700 m2
The realization for the Midea brand at IFA Berlin 2018 is a multifunctional booth with an impressive 700 sqm, designed as a modern, bright exhibition space. The design focuses on transparency and technological minimalism, combining product presentation areas with interactive areas for visitors. Key elements of the booth include: Light architecture: The focal point is a powerful suspended lightbox structure with the slogan „make yourself at home,” which dominates the white goods zone, emitting soft white light and providing excellent visibility of the booth. Product zones: The exhibition is divided into dedicated sections, including a professional „Laundry Appliances” zone with built-in display modules, an air conditioning zone and a „Smart Home” zone. Interaction and Live Performance: The booth was equipped with a large stage with a large-format LED screen, where live presentations and „Live Performance” shows were held, attracting a large audience. Cooking Show: A separate kitchen area with an island allowed for cooking demonstrations („Cooking Demo”), showing appliances in practical application. Design and details: The entire space is complemented by modern furnishings, including modular poufs in the audience area and openwork decorative elements that add lightness to the space. As BWS EXPO, we carried out this complex order, taking care of the precise installation of intricate suspensions and the high quality of the built-in finishes, which allowed the Midea brand to effectively present its innovations on a global scale.
IFA Berlin is the world's largest event dedicated to home and consumer technology.