Strona główna Realizacje PHILIPS, IFA 2019

Realizacja

PHILIPS, IFA 2019

Technology, Berlin

5065 m2
The realization of the gigantic build-out for the Philips brand at IFA Berlin 2019 covered an area of 5065 sqm, requiring advanced technical and logistical coordination. The execution was based on the installation of massive suspended structures, including large-scale lightboxes with branding and numerous multimedia screens. Partition walls and free-standing structures were finished to a high standard, using multicolored laminates and stretch graphics, creating separate thematic zones (e.g. Sleep better, Work better).
IFA (Internationale Funkausstellung) is Europe's oldest and most important trade fair for consumer electronics and home appliances. It is here that technology giants showcase novelties that hit store shelves moments later.