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Project

STC, MWC 2023

Technology, Barcelona

1000 m2 first floor + 200 m2 first floor
The realization of a giant booth for the stc brand at the Mobile World Congress (MWC) trade show in Barcelona is a spectacular 1,200-square-meter development, combining futuristic design with advanced digital technology. The execution is characterized by the use of large-format LED screens integrated directly into the wall structure, creating an immersive backdrop for the innovations on display. The focal point of the exhibition is an open space with a luxury vehicle, highlighted by monumental illuminated space logos mounted on suspension systems. The interior of the development houses elegant business and VIP areas, finished in subdued colors with high-quality carpets and modern furnishings. The entire space is complemented by precise ambient and spot lighting, which accentuates the sterility and technological prestige of the brand. As BWS EXPO, we ensured the highest standard of finishing details, from seamless wall joints to the integration of complex multimedia systems throughout the pavilion.
MWC Barcelona (formerly Mobile World Congress) is the largest and most influential mobile technology and connectivity event in the world. It is held annually in late February/early March at the Fira de Barcelona complex.