Trade Show Booths in Berlin

Berlin is one of Europe's most important trade fair destinations—it has been a trade fair city for over 200 years. It is here that events of international significance take place, including. IFA Berlin, ITB Berlin, Fruit Logistica, InnoTrans, and Grüne Woche.

That’s why a trade show booth in Berlin should be viewed not merely as a structure spanning a few or several hundred meters, but as a thoughtfully designed business space. A well-designed booth helps guide visitors, showcase products, set aside space for conversations, and ensure that the brand stands out in the exhibition hall—not only through its form but also through its function.

We most often build trade show booths in Berlin during:

• IFA Berlin,
• ITB Berlin,
• Fruit Logistica,
• GITEX
• InnoTrans,
• Green Week.

Each of these events has a different dynamic. You design a technology booth for IFA Berlin one way, a space for B2B meetings at ITB Berlin another way, and an exhibition for the fresh produce industry at Fruit Logistica yet another way. That’s exactly why we don’t start working on a booth by asking, „What should it look like?” but rather, „What should it achieve?”.

At BWS Expo Plus, we design and build trade show booths as spaces tailored to the brand, the event, and the purpose of participating in the trade show—spaces that are functional, aesthetically pleasing, and viewed not only as a meeting place but also as a business tool that supports sales and branding goals.

We don’t start with a pre-designed layout. A simple modular stand may be sufficient if a brand needs a repeatable, basic display. However, if the booth is meant to stand out at large trade shows, guide visitors, integrate multimedia, create meeting areas, and address specific business objectives, custom-built structures offer much greater design flexibility.

This approach is particularly important in Berlin, where many events attract brands from around the world. At large trade shows, what matters is not only the appearance of the booth, but also its clear layout, the comfort of the conversation space, technical facilities, lighting, multimedia, logistics, and the readiness of the space before the hall opens.

Our portfolio includes, among other things, the following projects: DREAME at IFA 2025 — a large, multi-level booth with a ground floor area of 1,145 m² and an upper floor area of 45 m², under construction Hisense at IFA 2024 with an area of 3,450 m², the PHILIPS exhibit at IFA 2019 with an area of 5,065 m², the Saudi exhibit at ITB 2025 with a total area of 2,270 m², and Sormac at Fruit Logistica 2025.

See All projects by BWS Expo Plus and see how different booths designed for technology, tourism, industrial, and food brands can be.

We do not provide a single price or a random price range per square meter, because an accurate estimate depends on the specific project. Factors affecting the cost include, among others, the area, height, and complexity of the structure; materials; multimedia; lighting; the number of zones; transportation; installation; dismantling; technical documentation; and the scope of on-site support.

Space is neither the only nor the most important cost factor—the location of the trade show affects transportation, setup, and logistics, and the most reliable way to determine a budget remains a customized quote prepared for a specific project.

If you want to set up a booth for a trade show in Berlin, it’s best to start with a brief overview: the event’s name, the booth size, the purpose of your participation, the type of products, the planned features of the booth, and an estimated budget. This will help the conversation quickly move from generalities to specific solutions.

In Berlin, there’s no room for chance. When it comes to major trade shows, what counts is not only a solid concept, but also the operational infrastructure, logistics, quality control, and the experience of a team that knows how to work under tight deadlines.

In-house production gives us full control over the project—a single team is responsible for everything from design to disassembly, without any external subcontractors. We have our own design studio, CNC woodworking shop, paint shop, print shop, 3D printing facility, sewing shop, metalworking shop, as well as our own transportation and installation crews. This relieves you of the stress associated with logistics: chaos at unloading docks, delivery delays, or the technical documentation required by the event organizer.

Each year, we construct over 100,000 m² of buildings and set up over 320 booths at more than 150 events. The company’s production facilities cover 25,000 m² of its own space. We can provide a quote in as little as 24 hours so you can efficiently plan your budget and schedule.

When you choose BWS Expo, you get:

• safely attend events in Berlin without worrying about delays,
• an exhibit booth integrated with multimedia and exhibition technology,
• Comprehensive management of large-scale and multi-level projects.

Messe Berlin is one of the largest exhibition centers in Europe, offering exhibitors a global business platform and attracting millions of visitors and thousands of companies each year. Its key events include Fruit Logistica, InnoTrans, ITB, and Grüne Woche, and the venue also hosts IFA Berlin—one of the world’s most important consumer electronics trade shows.

For exhibitors, this means access to an international audience and the opportunity to present their products directly to potential business partners. The key to capitalizing on this potential is a booth that combines functionality with high-quality craftsmanship—and a team that will take care of the logistics for you.