Fruit Logistica 2027 – Key Information for Exhibitors

Fruit Logistica includes the entire supply chain for fresh fruits and vegetables – from producers and exporters, through importers and distributors, to retail chains, logistics companies, and suppliers of technology, packaging, and solutions for the fresh produce sector.

The international scope of the event is reflected in the composition of its participants. Companies and industry representatives from many production and consumer markets are coming to Berlin, bringing together various stages of the supply chain—from cultivation and product preparation to transportation and retail—all in one place.

Fruit Logistica takes place every year in Messe Berlin. The 2027 edition is scheduled for February 3–5, and the three-day event features exhibitor displays, business meetings, and presentations of new products, technologies, and solutions for the industry.

Which industry sectors are represented at Fruit Logistica?

Fruit Logistica is about much more than just showcasing fresh fruits and vegetables. Companies representing every stage of the supply chain come together at Messe Berlin from production to sales – manufacturers and exporters, importers, distributors, retail chains, and service and technology providers.

Solutions related to … make up a separate part of our offering transportation and logistics, packaging, storage, machinery, farming technologies, and preparing products for sale. As a result, Fruit Logistica showcases not only the product itself, but also the technological and logistical infrastructure of the entire fresh produce sector.

When will Fruit Logistica 2027 take place, and how many attendees does the trade show attract?

Fruit Logistica 2027 will take place from February 3–5, 2027, at Messe Berlin. The event is held annually and, over the course of three days, brings together representatives of the international fresh fruit and vegetable industry and sectors related to their production, transportation, technology, and sales.

The scale of Fruit Logistica is well illustrated by data from the previous edition. In 2026, the event attracted approximately 90,000 attendees from 151 countries, and approximately 2,600 exhibitors from about 90 countries showcased their products and services.

What themed zones does the Fruit Logistica map at Messe Berlin feature?

Fruit Logistica comprises three main segments: Fresh Produce, Machinery & Technology, and Logistics. This makes it possible to find, all in one place, both producers and suppliers of fresh fruits and vegetables, as well as companies offering machinery, cultivation technologies, sorting and packaging solutions, and services related to transportation and the cold chain.

In addition to the exhibition, the organizer is also setting up zones and stages dedicated to, among other things, new technologies, smart agriculture, logistics, and innovation. Their locations may vary from one edition to the next, so it’s a good idea to check the current hall layout and the Fruit Logistica 2027 program before you arrive. The official app includes an interactive map of the facility, the program, and scheduled events and meetings.

To navigate efficiently between booths, download the official app for this event. It features an interactive floor plan, and the „Organic Route” will guide you directly to exhibitors offering organic products. This tool helps you avoid the chaos and plan your visits to business partners precisely.

Fruit Logistica or Fruit Attraction—how do these trade shows differ?

Fruit Logistica in Berlin and Fruit Attraction in Madrid are among the largest international events in the fruit and vegetable industry, and both encompass much more than just the trade in fresh produce. In Berlin, the event is divided into three main segments: Fresh Produce, Machinery & Technology, and Logistics, while Fruit Attraction includes, among other things,. Fresh Produce, Auxiliary Industry, Innova & Tech, and Fresh Food Logistics.

One of the most practical differences is date. Fruit Logistica takes place in early February at Messe Berlin, and Fruit Attraction in the fall at IFEMA Madrid. For an exhibitor, the choice between the two should therefore be based primarily on the markets in which the company operates, its trade calendar, and the partners it wishes to meet.

Can I buy tickets for Fruit Logistica at the venue?

Tickets for this event are available exclusively online, which means you cannot purchase them at the ticket booths on the fairgrounds. The event is strictly B2B and is intended only for professionals in the fresh produce industry; therefore, the organizers require advance online registration. If you’re planning to attend, be sure to complete the registration process online to avoid any potential issues with gaining access to the venue.

The admission cost depends on the type of ticket selected, and the organizer publishes the current price list in the ticket shop—sales for the 2027 edition began in September 2026. Sales are conducted entirely online, which allows for efficient verification of a participant’s professional status before granting access. You can purchase admission tickets through the official online registration system. This system eliminates lines and ensures that you’ll meet only verified business partners from across the entire value chain at the trade show.

When planning your budget for the trade show, keep in mind that in addition to the admission fee itself, you’ll need to factor in logistics costs and any booth construction expenses. If your company is exhibiting for the first time, opt for end-to-end project management to avoid the stress of dealing with paperwork. Professional trade show booth setup allows you to focus entirely on networking, while the implementation team takes care of the technical aspects of your trade show presence.

How to Effectively Set Up a Booth at Fruit Logistica: 5 Steps

When preparing a booth for Fruit Logistica, it’s a good idea to start by determining, what we want to show and to whom. The workspace of a fresh fruit and vegetable producer will look different from that of a logistics company, and yet different from that of a supplier of machinery or technology for the fresh produce sector.

1. Define the purpose of your participation and the function of the booth. Consider whether the most important aspects will be product presentations, meetings with buyers and distributors, discussions with current partners, or technology demonstrations.
2. Adapt the design to the product being presented. Fresh products may require appropriate display methods, back-of-house facilities, refrigeration, or a tasting area, while machinery and technology may require an appropriate demonstration area and utility connections.
3. Check the requirements set by Messe Berlin and the organizer. The project should take into account the guidelines regarding construction, installations, materials, structural heights, and the installation schedule.
4. Plan production, transportation, and assembly as a single process. When organizing an international event, it’s a good idea to set the production deadlines, delivery dates to Messe Berlin, and the sequence of work at the booth in advance.
5. Set up the booth for the three-day event as well. In addition to the booth design itself, it’s worth planning the team’s workflow, product displays, materials for visitors, and technical support during the trade show.

BWS Expo Plus handles exhibition booths at Messe Berlin—from design and in-house production, through transportation and assembly, to on-site support and dismantling. As a result, a single team is responsible for the entire process of setting up the space at Fruit Logistica.

Why does participating in Fruit Logistica yield tangible business benefits?

Fruit Logistica brings together representatives from across the fresh produce sector—producers, importers, distributors, retail chains, and companies specializing in logistics, technology, and packaging—all in one place. This allows exhibitors to meet both current partners and potential customers and suppliers from many markets during a single event.

The event’s business significance is also confirmed by the organizer’s research. Following the 2026 edition 9 out of 10 exhibitors were satisfied with their business results, and the same number expressed their intention to participate in the next edition. The achievement of objectives such as acquiring new customers, promoting the company, and maintaining relationships with existing business partners was also highly rated. Fruit Logistica

Fruit Logistica is also a venue for showcasing new products, technologies, and solutions for the production, storage, transportation, and sale of fresh produce. For exhibitors, this means an opportunity to present their offerings directly to customers involved in specific parts of the supply chain.

If you want your brand to be visible on the international stage, professional construction and a well-thought-out booth design are a must. BWS Expo Plus is also familiar with Fruit Logistica from an operational perspective – We set up booths at the 2025 event Sormac and JBT. You can read more about our work in this city on the website trade show booths in Berlin.