Trade Show Booths in Frankfurt

Frankfurt is one of Europe's most important trade fair destinations, and Messe Frankfurt is one of the oldest and largest exhibition centers in the world. It hosts events on an international scale, including. IMEX Frankfurt, Automechanika, Ambiente, Light + Building, ISH, Heimtextil, Formnext i Frankfurt Book Fair.

That’s why a trade show booth in Frankfurt should be viewed not merely as a structure spanning a few or several hundred meters, but as a thoughtfully designed business space. A well-designed booth helps guide visitors, showcase products, create a space for conversations, and ensure that the brand stands out in the hall—not only through its form but also through its function.

We most often design and build trade show booths in Frankfurt during:

• Automechanika Frankfurt,
• Ambiente,
• IMEX,
• Heimtextil,
• Light + Building,
• ISH,
• ACHEMA,
• Formnext.

Each of these events has its own unique dynamics. An automotive booth at Automechanika is designed differently than an interior design exhibit at Ambiente, and a space showcasing lighting technology at Light + Building is designed yet differently. That’s precisely why we begin work on a booth not by asking, „What should it look like?” but rather, „What is it supposed to achieve?”.

At BWS Expo Plus, we design and build trade show booths as spaces tailored to the brand, the event, and the purpose of participating in the trade show—spaces that are functional, aesthetically pleasing, and viewed not only as a meeting place but also as a business tool that supports sales and branding goals.

We don’t start with a pre-designed layout. A simple modular stand may be sufficient if a brand needs a repeatable, basic display. However, if the booth is meant to stand out at large trade shows, guide visitors, integrate multimedia, create meeting areas, and address specific business objectives, custom-built structures offer much greater design flexibility.

This approach is particularly important in Frankfurt, where events attracting brands from around the world are taking place simultaneously in more than a dozen halls. At large trade shows, what matters is not only the appearance of the booth, but also a clear layout, a comfortable environment for conversations, technical facilities, lighting, multimedia, logistics, and the readiness of the space before the hall opens. Our experience in building trade show booths in Frankfurt, our knowledge of the Messe Frankfurt infrastructure, applicable regulations, and the organizer’s requirements guarantee the smooth execution of the project—from preparing the concept and technical documentation, through production and transport, to on-site booth assembly.

Germany is a market where we work on a regular basis. Our portfolio includes, among other things, the completion of DREAME at IFA 2025 in Berlin — a two-story booth with a ground floor area of 1,145 m² and an upper floor area of 45 m², construction Hisense at IFA 2024 with an area of 3,450 m², under construction HUAWEI at Intersolar 2023 in Munich, with an area of 5,354 m², and the construction of Ferretti at boot 2025 in Düsseldorf, with an area of 1,300 m².

In Frankfurt itself, we regularly participate in the Heimtextil, IMEX, and Ambiente trade shows, where we design and build exhibition booths at Messe Frankfurt, combining design, production, logistics, and assembly into a single process. We understand the realities of working at international trade shows and know that a good booth must not only attract attention but, above all, create the right conditions for presenting a company’s offerings, meeting with clients, and achieving the exhibitor’s business goals.

We serve Frankfurt using the same production and logistics facilities that we use for our other events in Germany.

See All projects by BWS Expo Plus and see how different booths designed for technology, tourism, industrial, and food brands can be.

We do not provide a single price or a random price range per square meter, because an accurate estimate depends on the specific project. Factors affecting the cost include, among others, the area, height, and complexity of the structure; materials; multimedia; lighting; the number of zones; transportation; installation; dismantling; technical documentation; and the scope of on-site support.

Space is neither the only nor the most important cost factor—the location of the trade show affects transportation, setup, and logistics, and the most reliable way to determine a budget remains a customized quote prepared for a specific project.

If you want to set up a booth for the trade show in Frankfurt, it’s best to start with a brief overview: the event name, floor space, purpose of participation, product type, planned booth features, and approximate budget. This will help the conversation quickly move from generalities to specific solutions.

Frankfurt is a destination where there’s no room for chance. For major trade shows, what counts is not only a solid concept but also the operational infrastructure, logistics, quality control, and the experience of a team that knows how to work under tight deadlines.

In-house production gives us full control over the project—a single team is responsible for everything from design to disassembly, without any external subcontractors. We have our own design studio, CNC woodworking shop, paint shop, print shop, 3D printing facility, sewing shop, metalworking shop, as well as our own transportation and installation crews. This relieves you of the stress associated with logistics: chaos at unloading docks, delivery delays, or the technical documentation required by the event organizer.

Each year, we construct over 100,000 m² of buildings and set up over 320 booths at more than 150 events. The company’s production facilities cover 25,000 m² of its own space. We can provide a quote in as little as 24 hours so you can efficiently plan your budget and schedule.

When you choose BWS Expo Plus, you get:

• safely attend events in Frankfurt without worrying about delays,
• a booth integrated with multimedia and technology,
• Comprehensive management of large-scale and multi-level projects.

Messe Frankfurt is one of the largest and most important trade fair centers in the world. Frankfurt has a tradition of organizing trade fairs dating back more than 800 years, with origins in the 13th century. Its key events include Automechanika, Ambiente, Light + Building, ISH, ACHEMA, Formnext, and the Frankfurt Book Fair—events that set trends in their respective industries.

For exhibitors, this means access to an international audience and the opportunity to present their products directly to potential business partners. The key to capitalizing on this potential is a booth that combines functionality with high-quality craftsmanship—and a team that will take care of the logistics for you.