Trade Show Booths in Cologne

Cologne is one of Europe's most important trade fair hubs, and Koelnmesse attracts exhibitors and visitors from around the world every year. Some of the most important international trade fairs take place here, including. gamescom, Anuga, DMEXCO, ORGATEC, imm cologne, and IDS, interzum i spoga+gafa.

That’s why a trade show booth in Cologne should be viewed not merely as a structure covering a few or several hundred square meters, but as a thoughtfully designed business space. It could be a small stand, just a dozen or so meters in size, designed to showcase a specific product; a large exhibition space with meeting areas and back-of-house facilities; or an impressive multi-level stand that allows for even better use of the available space.

There is no one-size-fits-all solution for every exhibitor. The size, design, and layout of the booth should be determined primarily by the purpose of participating in the trade show, the nature of the products or services being showcased, the number of staff manning the booth, and the way the company intends to interact with customers and business partners.

A well-designed booth helps guide visitors, showcase the product effectively, create a comfortable space for conversations, provide the necessary facilities, and ensure the brand’s visibility in the exhibition hall. Depending on your needs, it can combine an open exhibition space, demonstration stations, multimedia, a reception area, meeting zones, a storage area, a kitchen, or private rooms for business meetings.

That is why we begin the process of designing an exhibition booth by understanding the exhibitor's needs and what, what he hopes to achieve at a specific trade show in Cologne. Only on this basis do we determine the size, functional layout, technical solutions, and design of the booth. The booth isn’t just meant to look good—above all, it must work effectively for the brand throughout the entire event.

We have built exhibition booths in Cologne, including at Anuga—one of the world’s largest food trade shows. We also design and build exhibits for other major events at Koelnmesse:

• imm cologne,
• gamescom,
• interzum,
• ORGATEC,
• spoga+gafa.

Each of these events has its own unique dynamics. You design an exhibition for the food industry at Anuga one way, a furniture booth at imm cologne another way, and a space for the gamescom gaming expo yet another way. That’s exactly why we don’t start working on a booth by asking, „What should it look like?” but rather, „What should it achieve?”.

At BWS Expo Plus, we design and build trade show booths as spaces tailored to the brand, the event, and the purpose of participating in the trade show—spaces that are functional, aesthetically pleasing, and viewed not only as a meeting place but also as a business tool that supports sales and branding goals.

We don’t start with a pre-designed layout. A simple modular stand may be sufficient if a brand needs a repeatable, basic display. However, if the booth is meant to stand out at large trade shows, guide visitors, integrate multimedia, create meeting areas, and address specific business objectives, custom-built structures offer much greater design flexibility.

This approach is particularly important in Cologne, where a large proportion of the exhibitors are national pavilions and brands showcasing a broad product portfolio. At such exhibitions, what matters is not only the appearance of the booth, but also a clear layout, a comfortable environment for conversations, technical facilities, lighting, multimedia, logistics, and the readiness of the space before the hall opens.

Our portfolio includes, among other things, the following projects: Thailand at Anuga 2019 with an area of 1,538 m² and the construction of Canada at Anuga 2019 with an area of 505 m² — both projects are national pavilions showcasing the offerings of numerous exhibitors in a single, cohesive space.

See All projects by BWS Expo Plus and see how different exhibition booths designed for technology, travel, industrial, and food brands can be. We work with a wide range of industries, tailoring each brand’s needs to specific events.

We do not provide a single price or a random price range per square meter, because an accurate estimate depends on the specific project. Factors affecting the cost include, among others, the area, height, and complexity of the structure; materials; multimedia; lighting; the number of zones; transportation; installation; dismantling; technical documentation; and the scope of on-site support.

Space is neither the only nor the most important cost factor—the location of the trade show affects transportation, setup, and logistics, and the most reliable way to determine a budget remains a customized quote prepared for a specific project.

If you want to set up a booth for the trade show in Cologne, it’s best to start with a brief overview: the event name, floor space, purpose of participation, product type, planned booth features, and approximate budget. This will help the conversation quickly move from generalities to specific solutions.

Exhibiting is a field where there’s no room for chance. At large trade shows, what counts is not only a solid concept but also the operational infrastructure, logistics, quality control, and the experience of a team that knows how to work under tight deadlines.

In-house production gives us full control over the project—a single team is responsible for everything from design to disassembly, without any external subcontractors. We have our own design studio, CNC woodworking shop, paint shop, print shop, 3D printing facility, sewing shop, metalworking shop, as well as our own transportation and installation crews. This relieves you of the stress associated with logistics: chaos at unloading docks, delivery delays, or the technical documentation required by the event organizer.

Each year, we construct over 100,000 m² of buildings and set up over 320 booths at more than 150 events. The company’s production facilities cover 25,000 m² of its own space. We can provide a quote in as little as 24 hours so you can efficiently plan your budget and schedule.

When you choose BWS Expo Plus, you get:

• safely attend events in Cologne without worrying about delays,
• a booth integrated with multimedia and technology,
• Comprehensive management of large-scale and multi-level projects.

Koelnmesse is one of the largest exhibition centers in Europe and the organizer of trade shows that are considered the premier events in their respective industries. These include Anuga, imm cologne, gamescom, interzum, ORGATEC, and spoga+gafa.

For exhibitors, this means access to an international audience and the opportunity to showcase their products directly to potential business partners. The key to realizing this potential is a booth that combines functionality with high-quality craftsmanship—and a team that will take the burden of the entire setup off your shoulders. From the design and production of the booth, through transportation and paperwork, to on-site assembly and dismantling after the trade show ends. A dedicated team led by an experienced project manager oversees the entire process.