Trade Show Booths in Stuttgart

Stuttgart is an important trade fair hub for companies in the industrial, technology, automotive, and manufacturing sectors. Among other events, Messe Stuttgart hosts. Blechexpo, VISION, AMB, The Battery Show, Control – Expert Days, UNITI, Unity Expo, SurfaceTechnology, MedtecLIVE, GrindingHub, LogiMAT.

That’s why a trade show booth in Stuttgart should be viewed not merely as a structure spanning a few or several hundred meters, but as a thoughtfully designed business space. A well-designed booth helps guide visitors, showcase products, set aside a space for conversations, and ensure that the brand is visible in the hall—not only through its form but also through its function.

We most often design and build trade show booths in Stuttgart for the following events:

• Blechexpo,
• VISION,
• AMB,
• The Battery Show,
• Control – Expert Days,
• UNITI,
• Unity Expo,
• SurfaceTechnology,
• MedtecLIVE,
• GrindingHub
• LogiMAT.

Each of these events has its own unique characteristics. They require different solutions Exhibition of sheet metal processing machinery and technology at Blechexpo, others Exhibit booth for companies in the surface technology sector at SurfaceTechnology, and still others an area showcasing intralogistics and automation solutions at LogiMAT. That is exactly why we don't start working on the booth by asking, „What should it look like?”, but „What is the goal?”.

At BWS Expo Plus, we design and build trade show booths as spaces tailored to the brand, the event, and the purpose of participating in the trade show—spaces that are functional, aesthetically pleasing, and viewed not only as a meeting place but also as a business tool that supports sales and branding goals.

We don’t start with a pre-designed layout. A simple modular stand may be sufficient if a brand needs a repeatable, basic display. However, if the booth is meant to stand out at large trade shows, guide visitors, integrate multimedia, create meeting areas, and address specific business objectives, custom-built structures offer much greater design flexibility.

This approach is particularly important in Stuttgart, where a large portion of events involves the display of heavy machinery and equipment. What matters then is not only the appearance of the booth, but also its load-bearing capacity and spatial layout, the comfort of interactions, technical facilities, lighting, multimedia, logistics, and the readiness of the space before the hall opens.

Germany is a market where we work on a regular basis. Our portfolio includes, among other things, the completion of DREAME at IFA 2025 in Berlin — a two-story booth with a ground floor area of 1,145 m² and an upper floor area of 45 m², construction Brazil at Hannover Messe 2026 with an area of 2,500 m², under construction HUAWEI at Intersolar 2023 in Munich, with an area of 5,354 m², and the construction of Ferretti at boot 2025 in Düsseldorf, with an area of 1,300 m².

We also apply the experience we’ve gained from projects in the German trade show market here in Stuttgart, ensuring the smooth organization of production, logistics, assembly, and on-site project coordination.

See All projects by BWS Expo Plus and see how different booths designed for technology, tourism, industrial, and food brands can be.

We do not provide a single price or a random price range per square meter, because an accurate estimate depends on the specific project. Factors affecting the cost include, among others, the area, height, and complexity of the structure; materials; multimedia; lighting; the number of zones; transportation; installation; dismantling; technical documentation; and the scope of on-site support.

Space is neither the only nor the most important cost factor—the location of the trade show affects transportation, setup, and logistics, and the most reliable way to determine a budget remains a customized quote prepared for a specific project.

If you want to set up a booth for the trade show in Stuttgart, it’s best to start with a brief overview: the event name, floor space, purpose of participation, product type, planned booth features, and approximate budget. This will help the conversation quickly move from generalities to specific solutions.

Setting up a trade show booth in Stuttgart requires a combination of good design and experience in managing technical and industrial events. At trade shows such as Blechexpo, SurfaceTechnology, and LogiMAT, the functional presentation of products and technologies, a well-planned space for meetings, and the efficient technical execution of the entire booth are of particular importance.

In-house production gives us full control over the project—a single team is responsible for everything from design to disassembly, without any external subcontractors. We have our own design studio, CNC woodworking shop, paint shop, print shop, 3D printing facility, sewing shop, metalworking shop, as well as our own transportation and installation crews. This relieves you of the stress associated with logistics: chaos at unloading docks, delivery delays, or the technical documentation required by the event organizer.

Each year, we construct over 100,000 m² of buildings and set up over 320 booths at more than 150 events. The company’s production facilities cover 25,000 m² of its own space. We can provide a quote in as little as 24 hours so you can efficiently plan your budget and schedule.

When you choose BWS Expo Plus, you get:

• safely attend events in Stuttgart without worrying about delays,
• an exhibit booth integrated with multimedia and exhibition technology,
• Comprehensive management of large-scale and multi-level projects.

Messe Stuttgart is a modern exhibition center located right next to the airport, hosting trade shows with a strong focus on industry and technology. These include Blechexpo, VISION, AMB, The Battery Show, Control – Expert Days, UNITI, Unity Expo, SurfaceTechnology, MedtecLIVE, GrindingHub, and LogiMAT.

For exhibitors, this means access to an international audience and the opportunity to present their products directly to potential business partners. The key to capitalizing on this potential is a booth that combines functionality with high-quality craftsmanship—and a team that will take care of the logistics for you.