Trade Show Booths in London

London is one of the most important trade show destinations in Europe, and events here are held at two main venues: ExCeL London in the Docklands and Olympia London in Kensington. Among other things, the following events take place here:. WTM London, IGB Live, DSEI, Bett, London Book Fair, Futurebuild i HRC.

That’s why a trade show booth in London should be viewed not merely as a structure spanning a few or several hundred meters, but as a thoughtfully designed business space. A well-designed booth helps guide visitors, showcase products, create space for conversations, and ensure that the brand is visible throughout the exhibition hall—not only through its form but also through its function.

We have built exhibition booths in London, including at WTM London—Europe’s largest travel trade show. We also design and build exhibits for other major events held at London venues:

• WTM London,
• IGB Live,
• DSEI,
• Bett,
• London Book Fair,
• Futurebuild,
• HRC (Hotel, Restaurant & Catering).

Each of these events has a different dynamic. You design a national booth at WTM—where you have to handle thousands of conversations in just a few days—differently than a defense industry exhibit at DSEI, and yet differently than an educational space at Bett. That is precisely why we begin work on a booth not by asking „What should it look like?”, but „What is it supposed to achieve?”.

At BWS Expo Plus, we design and build trade show booths as spaces tailored to the brand, the event, and the purpose of participating in the trade show—spaces that are functional, aesthetically pleasing, and viewed not only as a meeting place but also as a business tool that supports sales and branding goals.

We don’t start with a pre-designed layout. A simple modular stand may be sufficient if a brand needs a repeatable, basic display. However, if the booth is meant to stand out at large trade shows, guide visitors, integrate multimedia, create meeting areas, and address specific business objectives, custom-built structures offer much greater design flexibility.

This approach is particularly important in London, where, since Brexit, transporting exhibition stands from Poland requires customs documentation (an ATA Carnet), and the installation windows at ExCeL are strictly regulated. What matters then is not only the appearance of the booth, but also a clear layout, comfort during conversations, technical facilities, lighting, multimedia, logistics, and the readiness of the space before the hall opens.

Our portfolio includes, among other things, the following projects: Saudi Arabia at WTM London with an area of 2,200 m², under construction Saudi Arabia at WTM London 2024 with an area of 1,124 m², under construction Abu Dhabi at WTM — a two-story booth with 700 m² on the ground floor and 170 m² on the upper floor — and event structures Saudi Arabia's Ministry of Hajj and Umrah at The Peninsula London 2025 with an area of 1,050 m².

Multilem Middle East Event also mentions our collaboration on the Saudi Tourism booths at WTM in London in a testimonial that you can find in the „What People Are Saying” section.

See All projects by BWS Expo Plus and see how different booths designed for technology, tourism, industrial, and food brands can be.

We do not provide a single price or a random price range per square meter, because an accurate estimate depends on the specific project. Factors affecting the cost include, among others, the area, height, and complexity of the structure; materials; multimedia; lighting; the number of zones; transportation; installation; dismantling; technical documentation; and the scope of on-site support.

Space is neither the only nor the most important cost factor—the location of the trade show affects transportation, setup, and logistics, and the most reliable way to determine a budget remains a customized quote prepared for a specific project.

If you want to set up a booth for a trade show in London, it’s best to start with a brief overview: the event name, booth size, purpose of participation, product type, planned booth features, and approximate budget. This helps steer the conversation quickly from generalities to specific solutions.

Following Brexit, setting up a trade show booth in London involves additional paperwork related to, among other things, the transport of materials and equipment between the European Union and the United Kingdom. We'll take care of this process ourselves – We coordinate matters related to transportation, documentation, and customs clearance to ensure that all stand components arrive on schedule. For the exhibitor, this means having a single partner responsible for setting up the booth and handling the formalities involved in its delivery to the United Kingdom.

In-house production gives us full control over the project—a single team is responsible for everything from design to disassembly, without any external subcontractors. We have our own design studio, CNC woodworking shop, paint shop, print shop, 3D printing facility, sewing shop, metalworking shop, as well as our own transportation and installation crews. This relieves you of the stress associated with logistics: chaos at unloading docks, delivery delays, or the technical documentation required by the event organizer.

Each year, we construct over 100,000 m² of buildings and set up over 320 booths at more than 150 events. The company’s production facilities cover 25,000 m² of its own space. We can provide a quote in as little as 24 hours so you can efficiently plan your budget and schedule.

When you choose BWS Expo Plus, you get:

• safely attend events in London without worrying about delays,
• an exhibit booth integrated with multimedia and exhibition technology,
• Comprehensive management of large-scale and multi-level projects.

London has several major exhibition spaces, two of which are among the most recognizable: ExCeL London and Olympia London. ExCeL is a venue for major international events, such as WTM London, DSEI, Bett, the London Book Fair, or Futurebuild. Olympia London, located in the western part of the city, hosts events across a wide range of industries, including design, fashion, technology, and the creative sector.

For exhibitors, this means access to an international audience and the opportunity to present their products directly to potential business partners. The key to capitalizing on this potential is a booth that combines functionality with high-quality craftsmanship—and a team that will take care of the logistics for you.