WTM London 2026 – Key Information for Exhibitors

WTM London (World Travel Market London) is an international B2B event that brings together representatives of the travel industry from around the world. In 2025, approximately 46,500 professionals attended the event, and more than 4,000 exhibitors showcased their offerings. ExCeL London brings together, among others, national and regional tourism organizations, tour operators, hotels, transportation providers, and technology companies.

A large part of WTM consists of face-to-face business meetings. In 2025, over 40,000 meetings are scheduled through the WTM ConnectMe platform, which is why exhibitor spaces serve not only to showcase destinations and offerings but, above all, to facilitate discussions with partners from various markets. The trade show brings together over 4,000–5,000 exhibitors and more than 45,000–50,000 industry professionals from nearly 180–190 countries.

This is also important when designing a booth for WTM London. Depending on the nature of the exhibitor, the space can combine a brand or destination presentation with numerous stations for conversations, partner zones, and areas designed for more intimate meetings.

What is WTM London, and why is it crucial for the tourism industry?

WTM London (World Travel Market London) is an international B2B event for the travel industry, held at ExCeL London. Representatives from destinations, tour operators, hotels, transportation companies, technology firms, and other tourism-related sectors gather here, and the next edition will take place November 3–5, 2026.

The significance of WTM stems primarily from the concentration of many segments of the tourism market in one place. The event combines presentations on countries, regions, products, and services with pre-scheduled business meetings, networking, and a conference program focusing on changes in the tourism industry.

For exhibitors, WTM is therefore not only a place to showcase their offerings, but also a space to meetings with partners, buyers, and industry representatives from various markets. For this reason, exhibition booths often combine a promotional function with a large number of spaces designated for business meetings.

When will WTM London take place in 2026, and where exactly?

WTM London 2026 will take place November 3–5, 2026, at ExCeL London, one of the largest exhibition centers in the United Kingdom. The venue is located at the Royal Victoria Dock at 1 Western Gateway, London E16 1XL.

You can get to ExCeL London by public transportation, including. The Elizabeth Line and the DLR. When planning your trip, it’s a good idea to check which part of the venue the event is taking place in and which entrance is closest—the ExCeL complex is quite large.

WTM London lasts three days, so it's a good idea to review the event program, the list of exhibitors, and the venue map before you arrive—especially if you have pre-scheduled business meetings.

Who Attends WTM London: A Profile of Exhibitors and Visitors?

WTM London brings together representatives from various sectors of the international travel industry. In 2025, approximately 46,500 professionals from more than 180 countries, including representatives of companies, tourism organizations, public institutions, the media, and buyers looking for partners and new offerings.

Participants at WTM London include, among others:

• exhibitors – national and regional tourism organizations, cities and destinations, tour operators, hotels, airlines, transportation companies, and providers of technology and services for the tourism industry,
• trade visitors – buyers, representatives of travel agencies and tour operators, travel organizers, tourism industry professionals, and potential business partners,
• representatives of institutions and the media – representatives of government agencies and tourism-related organizations, as well as industry journalists.

For exhibitors, this diversity is also important when planning their booths. A space often needs to showcase a destination or offering, provide space for partners, and allow for multiple business meetings to be held throughout the day.

How do I register for WTM London?

Registration for this trade show is divided into two categories: visitors and exhibitors. Visitors can register online through the event’s official website. You must fill out the form with your company information, job title, and reason for visiting to confirm your status as a professional.

If you plan to set up your own booth, the registration process requires direct contact with the organizer’s sales department. You’ll need to choose the location and size of your booth and then go through contract negotiations. Companies that decide to build a custom booth should begin this process well in advance.

How much does it cost to participate in WTM London, and what are the main expenses?

The cost of participating in WTM London depends primarily on the size and type of exhibition space, the layout, and the scope of additional services. In the case of a custom booth, the cost of the space must be supplemented by, among other things, the design and construction of the booth, furnishings, multimedia, utility connections, as well as transportation and on-site services.

When planning the budget, it’s also worth taking into account the specific nature of project implementation in the United Kingdom. After Brexit, transporting booth components from the European Union to London requires proper preparation of documentation and customs formalities, which is why logistical matters should be planned well in advance.

The exact cost of a booth depends on the design—a small meeting space will be priced differently than a large national or regional booth with multiple partners, discussion areas, backstage facilities, and multimedia. BWS Expo Plus can handle the entire implementation process in London, including production, transportation, paperwork related to the shipment of the exhibition stands, and assembly at ExCeL London.

WTM London vs. ITB Berlin: Which Trade Show Should You Choose for Your Business Goals?

WTM London and ITB Berlin are among the most important international events in the tourism industry, but they differ in scale, timing, and format. WTM takes place in November at ExCeL London, while ITB Berlin is held in March at Messe Berlin. Both events attract destinations, tour operators, hotels, transportation providers, technology companies, and representatives from other tourism-related sectors.

WTM London focuses heavily on B2B meetings and networking, which is also facilitated by tools for scheduling appointments in advance. ITB Berlin combines a large exhibition area with an extensive program ITB Berlin Convention, covering, among other things, technology, AI, sustainable development, and changes in the international tourism market.

For an exhibitor, the choice between WTM London and ITB Berlin should therefore be based primarily on the markets it wants to reach, the profile of potential partners, and the purpose of participating in the event. Many international destinations and companies are represented at both events.

BWS Expo Plus sets up exhibits in both London and Berlin, including large spaces for national and regional tourist destinations; there are often 100 large-scale or multi-level exhibits.

How can you effectively schedule more than 30 business meetings during WTM London using WTM ConnectMe?

To effectively schedule more than 30 business meetings during this event, you should strategically use the WTM ConnectMe platform to plan B2B interactions even before arriving at the trade show. In 2025, this tool enabled the confirmation of over 40,000 business sessions during a single edition, maximizing your time and networking potential.

Effective networking requires going through a specific preparation process. Instead of relying on chance encounters, use the platform’s features to build a dense network of connections with partners from over 180 countries. The effectiveness of your efforts depends on how personalized your invitations are and how precisely you filter the participant database.

• Create a comprehensive company profile in which you clearly define your business goals and current offerings,
• Define your target audience by selecting specific types of companies, decision-maker roles, and the countries you're interested in,
• Use advanced search filters to identify the partners that best align with your strategy,
• Send personalized invitations explaining the specific value that the meeting will bring,
• Plan your schedule with enough time to move between the exhibition halls,
• Review the profiles of the people you'll be meeting with before the meeting and prepare a short, concise presentation,
• Send follow-up messages after the trade show ends to turn a brief conversation into a lasting relationship.

A packed schedule can be mentally taxing. Understanding the time pressures and logistical constraints will help you manage your energy more effectively during these three days.

How early should you start preparing for WTM London?

It’s a good idea to start preparing your booth for WTM London well in advance, especially for large or custom projects. The time required for design, technical documentation, production, and logistics depends on the scale of the booth, so there is no single deadline that works for every exhibitor.

For projects in London, the following must also be taken into account: Transport to the United Kingdom, post-Brexit formalities, and technical requirements and the installation schedule at ExCeL London. The more complex the project, the sooner you should start preparing.

BWS Expo Plus is responsible for the entire process of setting up the booth—from design and production to transportation, assembly, and on-site work in London.

Choose end-to-end project management to avoid costly delays. Thanks to our in-house production, we eliminate communication chaos and guarantee that your exhibition space will be ready on time.

How to Set Up a Booth at WTM London: 7 Steps to Success for Polish Exhibitors

It’s a good idea to start preparing your booth for WTM London well in advance, especially if you’re planning a large or custom booth. In addition to the design itself, you’ll need to take into account ExCeL London’s requirements, production, transportation to the United Kingdom, post-Brexit paperwork, and the setup schedule.

1. Reserve exhibition space and check its location, square footage, and technical specifications.
2. Describe the function of the booth – the number of meeting spaces, space for partners, brand or destination presentations, facilities, and any multimedia equipment.
3. Prepare the design and technical documentation in accordance with the requirements of the organizer and ExCeL London.
4. Plan production and transportation to the United Kingdom, taking into account the documentation and formalities related to the transport of building components after Brexit.
5. Set the installation schedule and the order in which the various crews will carry out their work on site.
6. Plan your team's work during WTM – The booth should allow for multiple meetings to be held and for guests to be served efficiently.
7. Take care of your booth during the event as well – For larger projects, it’s a good idea to provide technical support and assign someone who is familiar with the project and can respond to ongoing needs.

BWS Expo Plus is familiar with WTM London and ExCeL London from its own projects. At WTM, we built, among other things, the Saudi pavilions – 2,200 m² in 2023 and 1,124 m² in 2024; you can read more about our work in this city on the website trade show booths in London. We are responsible for the entire implementation process, from design and in-house production to transportation, installation, on-site support, and dismantling.